Case Study: The Principal Edinburgh Charlotte Square

Multi-award-winning interior design studio Goddard Littlefair has just completed a £25m, top-to-toe transformation of The Principal Edinburgh Charlotte Square, formerly The Roxburghe Hotel. The new hotel joins the PRINCIPAL family of stand-out, city-centre hotels, each with its own unique treatment and personality, entirely appropriate to its historic building envelope and locationMulti-award-winning interior design studio Goddard Littlefair has just completed a £25m, top-to-toe transformation of The Principal Edinburgh Charlotte Square, formerly The Roxburghe Hotel. The new hotel joins the PRINCIPAL family of stand-out, city-centre hotels, each with its own unique treatment and personality, entirely appropriate to its historic building envelope and location.

16 - View from reception towards The Garden

The remit for Grade II*-listed The Principal Edinburgh Charlotte Square covered a complete revamp of all the hotel’s public spaces, including the reception, lounge areas, ballroom and meeting rooms, plus the stunning central ‘Garden’ all-day dining area. All of the hotel’s 181 rooms and 18 suites, plus linking lobbies and corridors, were also completely redesigned.

The final element of the scheme was the creation of an exciting new bar and restaurant offer –  BABA, a new destination hotspot for Edinburgh, masterminded by the culinary team behind hit Glasgow restaurant Ox and Finch and featuring a Levantine-inspired design feel and menu.

Goddard Littlefair Director and Co-founder Jo Littlefair commented on the overall design approach:

‘Like a cosmopolitan clubhouse, the scheme for The Principal Edinburgh Charlotte Square is eclectic, intriguing and full of references to travel, from set-dressing with vintage suitcases, hats and canes to The Map Room, where the walls are lined with historic maps from around the world. The interior feel is plush and elegant, with interesting and varied furniture and tactile, high-quality fabrics, such as richly-coloured velvets and leathers, all set within a series of stand-out individual spaces.’

36 - At night, the lit-up space has an extra, magical appeal

31 - Small details and accessories catch the eye from every angle of the space

A strong visual axis has been created by Goddard Littlefair to ensure that the new ‘Garden’ space is immediately visible from the moment you enter the hotel. Located in a space previously used for pre-function drinks or as a breakout area, The Garden will serve as a destination all-day food and beverage space, creating an oasis for local Edinburgh residents, as well as hosting breakfast service for hotel guests.

51 - BABA has a vibrant colour scheme and an industrial, distressed design treatment

50 - BABA Restaurant

BABA is the stunning new destination restaurant and cocktail bar within The Principal Edinburgh Charlotte Square, with both offers under the direction of Jonathan MacDonald and Daniel Spurr from hit Glasgow restaurant Ox and Finch, in partnership with restaurant and bar visionaries Robbie Bargh from Gorgeous Group and Katherine Arnold.

64 - The Map Room

69 - The Library

The Map Room, Salon and Library are individual ‘roomset’ spaces, semi-separated from the main restaurant, which can function as private dining areas. The rooms are bold and colourful with certain shared design treatments, including white ceilings, stained timber floors and peacock blue walls and shelving. The overall feel is ‘luxurious clubhouse’, featuring softer fabrics, such as velvets, rather than the leather used for the main restaurant furniture, where there is more need for high-usage robustness.

58 - Fret-string pendant lights by designer Alexandra Raben

A lighting feature, by Janie Knitted Textiles, is made up of a cluster of twelve lights in three different shapes with dip-dyed wool shades in blue, orange and grey.

Photography credit: Gareth Gardner & Franklin + Franklin (BABA photography)

 

About the Designer:

Goddard Littlefair is a London-based, luxury interior design studio, established in 2012 by Martin Goddard and Jo Littlefair.

www.goddardlittlefair.com

BCFA Members included:

Carpets by Brintons 

About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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