Walking across Midtown on a foggy November morning was poor preparation for the warm, colourful welcome that awaited Gainsborough’s Technical Director, Neil Thomas, from staff and invited designers at the Clarence House showroom in the D&D Building.
Gainsborough recently appointed Clarence House as its distributor in the USA, and the venue for this launch event is one of several showrooms that now bring Gainsborough’s fabrics to an American audience.
It is hard to know where to begin in the D&D, so great is the selection of brands and products, but the rapport between the Clarence House team and their clients revealed the secret to success in this sophisticated, demanding and crowded market: strong relationships. The fascination the design community has with the artisanship and craft in Gainsborough’s manufacturing processes added to the success of the launch, with clients already looking to incorporate Gainsborough into current schemes and even arranging dates to visit the mill in Sudbury.
In January, Gainsborough will launch the Saluté collection, featuring the eponymous fabric that graced the walls of the RMS Titanic’s First Class Dining Saloon; while the ill-fated ship never reached New York, at least some of its interiors will finally land in the destination city. So too this Weaver by Royal Appointment, which after 115 years has finally found a home in New York.
Gainsborough’s full design and weaving proposition also includes a bespoke service, drawing upon an archive of over 7,000 fabrics, for truly unique creative schemes. Dominique, head of design at Gainsborough, spoke eloquently about Bauhaus, which you can read on Design Insider.