Discover design innovation at Independent Hotel Show 2023

The Independent Hotel Show, in partnership with James Hallam, welcomes hoteliers back to Olympia London on 16-17 October for two days of networking, learning and product sourcing.

The show brings together a carefully curated selection of suppliers to the independent hotel sector, providing the ultimate opportunity for hoteliers to refine their business and elevate their customer experience.

Each year design is at the heart of the Independent Hotel Show, which aims to go above and beyond in emulating the high level of service and design provided by hotels that visit the event.

This year the show has partnered with a record number of design agencies and suppliers to elevate the visitor experience, including Cocoon & Bauer, Design Command, New Heritage Design, Studio Clementine, Moritz Waldemeyer, Rosendale Design, Wellbrook Hospitality and to create a truly immersive and unique trade show experience.

The event will also feature an exciting partnership with Wellbrook Hospitality to showcase the LEVENverse, a ‘visually fantastical’ virtual hotel in the metaverse, where people from around the world can network.

Timothy Griffin, Co-Founder of LEVEN Hotels, comments:

“We’re delighted to be partnering with the Independent Hotel Show this year and showcasing the possibilities of the metaverse for the hotel sector.”

The event will also be partnering with sustainability consultant Sarah Duncan to launch the ESG Hub, where hoteliers can meet with experts from organisations including mission: net zero, PlanetMark and Green Key for bespoke, practical advice and guidance on all aspects of corporate sustainability. 

Plus, returning for a second year, the Business Solutions Bar presented by HOSPA & HMA will have consultants across a number of specialisms on hand to answer questions and provide advice to hoteliers at this year’s event. 

Insightful content for the independent hotel sector

The Independent Hotel Show attracts the who’s who of the UK and Ireland independent hotel community, with everyone from owners and managing directors to rising hospitality stars descending on the show to network and make lasting industry connections.

The Innovation Stage in partnership with eviivo and designed by New Heritage Design, is a must-attend for hoteliers looking to hear about the latest innovations in design, guest experience, technology and much more.

Day One of the show will kick off with sessions from VisitEngland Head of Business Support Transformation Janet Uttley and UKHospitality CEO Kate Nicholls OBE, who will be providing updates on the latest legislation, support and initiatives relevant to the independent hotel sector.

Plus, the stage will feature a session on eliminating the ‘first night effect’ and ensuring guests return time and time again, and a session on ‘sensory-centric creation’ moderated by Design Insider, examining how appealing to all the senses through design can create the ultimate customer experience.

The Independent Hotel Show has partnered with New Heritage Design to bring the look of the Innovation Stage to life, with something truly unique planned to delight and intrigue visitors to the event.

In the same way that hoteliers descend on the Independent Hotel Show from around the country, the design will reflect this diversity of locale by moving throughout the day across themes of countryside, coastal and city. 

The day will conclude with the Independent Hotel Show Awards presentation set against a cosmopolitan night time cityscape.

New Heritage Design champions sustainability through the revitalisation and reuse of classic vintage pieces, demonstrating that vintage can still mean luxurious.

Creative Director Hannah Lohan comments:

“At New Heritage Design we work on many different projects, from boutique hotels, to pubs, restaurants and spas. We love to weave vintage furniture into our design schemes as a sustainable solution to create unique interiors, which not only look beautiful but add character and an interesting narrative to a property.”

The Hotel Business Stage in partnership with HotelPartner and designed by Design Command, will be a hub of practical advice and actionable insights for visitors to the show. Building authentic brands, delivering world-class service, mastering hospitality recruitment, refinancing, outsourcing F&B and the potential applications of AI for hotels, are just some of the topics up for discussion on this busy stage. 

Design Command has returned to the Independent Hotel Show for a second year as design partner, this year transforming the Hotel Business Stage into a striking space inspired by formalism, a stylised form of filmmaking.

Founder Clare McDonald comments:

“Design Command is thrilled to partner with the Independent Hotel Show to design the Hotel Business Stage for 2023. This is a fantastic opportunity for us to showcase our skills and expertise in creating spaces for the hospitality industry.”

Quality suppliers to the independent hotel sector

This year’s edition of the show is packed with unique suppliers showcasing their latest exciting products and innovative services.

Visitors can meet with the likes of luxury linen and bedding supplier AURA DEMI, who source only the finest fibres and collaborate with professionals to craft luxurious, comfortable, and bespoke bed linens and bedding products.

Twig UK Ltd is on a mission to celebrate colourful interiors and will be showcasing its seasonal collections of colourful throws and cushions at this year’s event. For art lovers, printing, framing and installation business Belmont Fine Arts will be on hand to discuss the creation of bespoke décor and furniture items including mirrors, 2D and 3D artwork, interior and exterior signage and more.

John Planck, Architectural Ironmongers are excited to introduce their Danish partner, Frost, which has product ranges including bathroom accessories, wardrobe solutions, shelving systems, mirrors and much more, offering a complete interior design solution for your unique hotel project.

For over two decades, amenities brand Buzz has designed memorable products that travellers love. Their iconic brand collaborations for world-leading hotels and airlines deliver products that enhance the journey for travellers. Plus, the business’s collaborations are inspired by design and innovation, with a focus on giving back positively to the planet and communities.

The Independent Hotel Show returns to Olympia London on 16-7 October for the boutique and independent hotel community. To find out more about everything happening at this year’s edition, and to register for your complimentary trade ticket, visit


About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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