HIX2023: Grohe’s Premium Bathroom Solutions & Innovative Designs

GROHE, a leading supplier of comprehensive bathroom solutions and kitchen fittings for hotels, resorts, and global hospitality projects, is thrilled to announce its participation for the third consecutive year at HIX 2023. GROHE is set to showcase their premium range of bathroom products, with a particular emphasis on both its dedicated GROHE Professional portfolio and its premium sub-brand, GROHE SPA. Featuring renowned designs such as Atrio, Allure Brilliant, and ICON 3D, this exhibition promises to be a highlight.

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GROHE, Essence basin mixer Phantom Black

In response to the increasing demand for personalization in bathroom design, GROHE will unveil its new Phantom Black finish from the Professional portfolio. Additionally, visitors can explore the customizable Private Collection of taps and handles, and the state-of-the-art 3D printed tap collection, ICON 3D, from the premium sub-brand, GROHE SPA. To complete the spectrum, attendees will have the opportunity to witness GROHE’s full range of 11 PVD coloUr finishes through a vibrant coloUr swatch display.

GROHE, Allure Brilliant Icon 3D tap

To enhance the visitor experience, GROHE has arranged for a working barista-style coffee bar, offering complimentary hot drinks throughout the day. Furthermore, an exclusive prosecco bar will open at 4 PM on Thursday, the 16th, in celebration of the debut day. GROHE looks forward to welcoming guests and providing an immersive experience at HIX 2023.

GROHE, Atrio Private Collection 3 hole basin mixer

“Once again, we’re delighted to be returning to HIX this year, following two triumphant shows” says Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA and GROHE UK. “This year we’ll be highlighting our Professional Portfolio and our premium sub-brand, GROHE SPA, with emphasis on bathroom design concepts that evoke individuality, personalisation, and customisation. Luxury bathroom design is becoming more and more steeped in personalisation and bespoke requirements, and the hotel bathroom provides users with a truly unique experience, one of ultimate relaxation and enjoyment, but also inspiration.”

GROHE, Atrio Icon 3D wall hung

GROHE can be found on Stand 5 at HIX on Thursday 16th and Friday 17th November 2023.

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About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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