Laufen X Marcel Wanders

For the upcoming Milano Design Week, Laufen presents the first ideas for a classical contemporary collection designed by Marcel Wanders. 

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The flair and creativity of a great designer meets the excellence of Laufen, the Swiss company specializing in complete bathroom interiors for connoisseurs at the Salone Internazionale del Bagno 2018. Laufen demonstrates the power of collaboration, as well as its belief in innovation, moving forward with experimentation to generate dynamic solutions in the bathroom world.

This April it is the outstanding Dutch designer Marcel Wanders, whose first collection for Laufen is showcased at the illustrious event in Milan, with a versatile, detailed project of classic style, in which “bohemian” tastes blend perfectly with a cosmopolitan and metropolitan attitude, embodying an eclectic lifestyle. A reinterpretation with classic spirit in a contemporary manner, giving rise to an elegant and stylish collection with the power to become a classic.

The recently patented SaphirKeramik becomes the protagonist of a story leading to maximum satisfaction for clients and sector professionals. As in a kaleidoscope, the ideas and languages of the different designers involved in the SaphirKeramik projects mingle and blend to formulate the overall Laufen approach.

Over the years, Laufen – a leading exponent of a culture of collaboration – has worked with various designers to create products in SaphirKeramik, a ceramic material strong and malleable, which permits creations of wafer-thin, robust walls and tight edge radii, making it possible to achieve impeccably designed forms that are ideal for everyday use. Various internationally acclaimed designers, including Konstantin Grcic, Toan Nguyen, Ludovica + Roberto Palomba and Patricia Urquiola, have shaped SaphirKeramik to invent and develop iconic, technological and constantly timely products.

See more from Laufen on their Design Insider Directory Profile Page

 

About Alys Bryan

Alys' experience as a furniture designer, along with her in-depth marketing knowledge, makes her uniquely placed to work with the BCFA as the Editor of Design Insider and run her marketing business, Method Communications.
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