Refining Luxury: Havwoods and the Pravins Jewellery Store Transformation

For nearly half a century, Havwoods has been a leader in wood surface design, providing a wide array of flooring, wall, and specialty products in diverse finishes and hues. Known for their cutting-edge designs and deep expertise, Havwoods’ high-quality wood surfaces are featured in premier venues worldwide, showcased in their UK showrooms. This expertise is now brought to life in the ambitious redesign of the Pravins jewellery store.

With the ambition to create a jewellery store that offered both wow-factor and prestige design, the Pravins project underwent a superb refurbishment to achieve just that.

The main objective was to create a larger store by increasing the floor area and integrating a new layout with a large champagne bar and soft seating areas for customers and clients to feel relaxed in.  

The refurbishment consisted of keeping the dark oak from the existing palette and moving forward with new brand colours and brass details. The designer, Lisa Moss Design, added in ribbed, scalloped and chevron patterns alongside warm wood surfaces specified by Havwoods with luxurious velvet furnishings for a layered and visual appeal.

Havwoods’ Notte Select and Salvo Prime boards were specified for the walls and floors of the store for a rich and contrasting effect. The dark tones of the Notte Select boards work particularly well across both the walls and the floors of the sophisticated bar area.  

The chevron pattern exudes a designer statement whilst pairing exceptionally with the velvet chairs and Art Deco lighting. Adding a similar effect, the Salvo Prime planks have been incorporated throughout the rest of the space, resulting in an intriguing yet luxurious look and feel. 

Notte – Chevron (HW16602) is part of The Italian Collection. Both functional and aesthetically striking, the small format block and narrow planks inject character throughout the space.

Specification: Multi Layered Engineered European Oak, Brushed and Fumed 45 degree Chevron Pattern, Matt Lacquered Finish, Tongue & Groove, 4-Sided Bevelled Edge. FSC Certified.

Thickness: 10/4mm | Width: 90mm | Length: 610mm | Grade: Prime

Wood that is versatile.

Wood that Works.

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About Alys Bryan

Alys is a knowledgeable design editor who is focused on instigating conversations, both online and in-person, with industry experts which challenge, educate and advance the commercial interior sector. Her training and 15 years of professional experience as a furniture designer for the commercial sector makes her uniquely placed to lead Design Insider as Editor
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