Save Asian Elephants with Loomah’s latest collaboration

Inspired by paintings of the Gond Tribe of Madhya Pradesh, India, Loomah has created a unique collection of distinctive one-off hand tufted wool rugs. 

This new collection will be sold in support of Elephant Family‘s work to save Asian elephants. Based on original paintings by Gond artists Santosh Parte and Suresh Uikey, the rugs depict the Gond fascination with the interconnected-ness of nature.gonda art web“Elephants are so much a part of nature, their perpetual movement through the forests of Asia helps shape the landscape and the lives of thousands of other animals, and humans too. Representing that interconnected-ness in art, and creating this collection of exquisite rugs with Loomah to support Asian elephants, provides a once in a lifetime opportunity to own a truly unique piece of art that has conservation at its heart.” Commented Elephant Family Trustee, Ruth Ganesh.

“The collaboration with Elephant Family has created an opportunity to express traditional handcraft in a new medium. All the paintings were closely analysed by our design team and the final four were chosen for their striking visual interest and ability to translate clearly in hand tufted rugs.”

– Andrew Cotgrove, Managing Director of Loomah

india collab loomah webThe rugs, along with a collection of original Gond artwork and a chance to bid on a custom made Loomah rug, will be launched at a special event on the evening of Tuesday 24 April in central London.

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About Kate Nannery

Kate is a freelance writer for Design Insider. She thinks that the beauty of design comes from great craftsmanship and has a masters degree in tea-consumption. If you would like to appear in Design Insider, please email
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