Sleep + Eat 2018: What not to miss?

Sleep, Europe’s premier hotel design and development event, returns on 20-21 November with a redefined vision and a new location of London Olympia. With this year’s theme “Recognisable and New”, the event has become Sleep + Eat, tapping into the growing interdependence of restaurants, bars and hotels. As in previous years, it will comprise an international exhibition, a Sleep conference, Sleep Sets and the pop-up Sleeper bar, joined this year by Eat Sets and an Eat Conference.

[sponsored by Sleep + Eat 2018]

Design Insider Sleep and Eat Conference speakers

The conferences are curated to provoke thought, impart new ideas and entertain with panel discussions bringing together industry opinion leaders as well as keynotes from those who are making a difference to the hospitality experience. Delegates will be introduced to current trends, the stories behind some of Europe’s latest openings, international perspectives on Europe’s design climate and glimpses into the future for hotels, restaurants and bars. Just a few of the ‘must hear from’ names are Alon Baranowitz and Irene Kronenberg of B+K Architecture, Tina Norden from Conran and Partners, and Valeri Chekheria of Adjara Group (Eat Conference) as well as Andew Zobler of Sydell Group, Inge Moore and Nathan Hutchins, founders of Muza Lab, Tom Hupe of Perkins+Will and Lighting Design International’s Sally Storey (Sleep Conference).

Design Insider Sleep and Eat B+K Architecture

With more than 150 international exhibitors, this year’s showcase will launch over 50 new collections. Alongside such returning brands as Bang & Olufsen, Curiousa, Contardi, emco Group, Parla Design, Roca, Style Library and the event’s Founder Sponsor GROHE, newcomers will include family-run company, BluePrint Ceramics, contemporary flooring company, kymo, and the designer of premium shades, loungers and cabanas, TUUCI.

Four leading practices – AB Concept, Denton Corker Marshall, HBA London, and Yasmine Mahmoudieh – have taken on the challenge of creating the Sleep Sets – concept guestrooms designed afresh year to inspire their visitors and add to the hotel design conversation. This year’s sets will burrow into the DNA of West Ham Football Club, Maison Pierre Hermé Paris, the Natural History Museum and Penguin Modern Classics in a potentially disruptive pairing of much-loved, non-hotel brands with hotel designers and architects.

Design Insider Sleep and Eat Andrew Zobler Nomad

The Eat Sets are debuting this year as a collection of concept rooms based on restaurant, café and nightclub venues. 3Stories, ECHO Architecture and Shalini Misra are creating interactive installations designed to subvert visitors’ expectations of what these spaces can look and feel like.

A celebration of the intensity and beauty of the colour indigo on wood, this year’s Sleeper Bar will be created by Brooklyn-based Jun Aizaki’s Architecture & Design Studio, Crème Design.

 Design Insider Sleep Logo

Sleep + Eat will take place on Tuesday 20 – Wednesday 21 November 2018 in the National Hall, Olympia, London. For more information and to register for a complementary pass, visit

About Meg Vockins

Meg is the Marketing and Membership Executive for BCFA. She enjoys writing about the different projects companies have been involved in, as well as new product ranges that are interesting and colourful! If you would like to appear in the Design Insider Live please do send over an email to
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